Ferrero to acquire WK Kellogg in the United States

: Published: 08 August 2025

With their best-selling products, both companies are a daily fixture on breakfast tables. Some love the legendary hazelnut spread, others prefer crunchy cornflakes, and many need both for the perfect breakfast experience.

The deal covers the production, marketing and distribution of the popular breakfast cereals in North America as part of Ferrero's growth strategy.Ferrero is expanding its portfolio in North America with the Nutella®, Kinder®, Tic Tac® and Ferrero Rocher® brands. The company currently employs a total of 14,000 people in 22 factories and 11 branches in the United States, as well as a further 4,500 in the frozen food industry. Similar to Ferrero, WK Kellogg's sustainable success lies in its roots as a traditional family business – and we find that a remarkable parallel to AGROLAB GROUP.

Author: Dr. Frank Mörsberger, AGROLAB GROUP

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